You know who you are… If it was just lame I’d keep my mouth shut, but it’s actually harmful. Research shows that whenever peop...

You know who you are… If it was just lame I’d keep my mouth shut, but it’s actually harmful. Research shows that whenever people declare something without acting on it (including by agreeing with someone else’s declaration via a Like or Share) it weakens resolve. Done repeatedly over time it actually shuts down the reward center of the brain as the once positive feelings associated with actually taking action get displaced by the feelings of pseudo-progress from declaring what we’re gonna do. It’s like substituting the feeling we could have from a workout with the dopamine hit of shopping to buy bigger clothes to wrap around the weight we didn’t lose. To put it bluntly, if you like 20 motivational posts and don’t also take 20 corresponding actions you’ve gone backwards (and if you take the actions there is no need to like the posts). Personally, I’d rather suffer in the algorithm by giving people unique insight and (trying to) inspire action vs doling out recycled platitudes, fishing for Likes, and enticing people to trade action for engagement. And if like me you want to encourage people to take action and make real changes rather than just vaguely hint at what they’re gonna do someday, please share this post. Just don’t expect it to get too many likes. ???? #dogoodwork #respectyouraudience

You know who you are…

If it was just lame I’d keep my mouth shut, but it’s actually harmful.

Research shows that whenever peop...


https://www.jefflerner.io/uploads/gallery/2022/07/img_62d09e77769bc3-44731934-42495773.gif
You know who you are…

If it was just lame I’d keep my mouth shut, but it’s actually harmful.

Research shows that whenever people declare something without acting on it (including by agreeing with someone else’s declaration via a Like or Share) it weakens resolve.

Done repeatedly over time it actually shuts down the reward center of the brain as the once positive feelings associated with actually taking action get displaced by the feelings of pseudo-progress from declaring what we’re gonna do.

It’s like substituting the feeling we could have from a workout with the dopamine hit of shopping to buy bigger clothes to wrap around the weight we didn’t lose.

To put it bluntly, if you like 20 motivational posts and don’t also take 20 corresponding actions you’ve gone backwards (and if you take the actions there is no need to like the posts).

Personally, I’d rather suffer in the algorithm by giving people unique insight and (trying to) inspire action vs doling out recycled platitudes, fishing for Likes, and enticing people to trade action for engagement.

And if like me you want to encourage people to take action and make real changes rather than just vaguely hint at what they’re gonna do someday, please share this post.

Just don’t expect it to get too many likes. ????

#dogoodwork #respectyouraudience